French Doors from Concept to Creation
- Posted: 03/09/2010
Mark Simm, Sales Director of Rockdoor, gives Windows Active a unique insight into how they have successfully introduced their first ever set of French Doors.
A video-diary providing an in-depth and informative "behind the scenes" look at the making of French Doors has introduced Rockdoor's innovative new product to the market.
Rockdoor has created a multimedia promotion with a difference; foregoing the usual marketing campaign format and instead creating a French Door journey on film, allowing customers to see for themselves the life of a French Door from concept to creation. This unique approach has engaged and inspired their clients, creating quite a buzz!
The Idea
"It is well known across the industry that standard upvc French Doors are inherently vulnerable to break-ins. "They may look aesthetically pleasing but they aren't as secure as they ought to be in this day and age," explained Mark Simm. "Customers find them great to sell but they are also a common reason for expensive call backs due to them dropping, especially if they are over 1800mm."
Rockdoor rose to the challenge to design a upvc French Door that offered both security and functionality, whilst retaining a traditional appearance. "The Rockdoor team went right back to the drawing board; they strived to create a door based on attaining a standard rather than a price, explained Mark. "They also wanted to ensure that the new doors would achieve the Secured by Design accreditation, as minimum."
The Prototype
"Once the design was completed as a CAD drawing, it was time to start the process of building the prototype", explained Mark. Using PVC-U skins provided Rockdoor with several advantages. Firstly in terms of developing tooling relatively quickly - which enables them to react to changing markets, styles and tastes -and, secondly, by providing uniqueness in product design which their competitors can't duplicate.
"Developing the prototype involved creating a new aluminium tool which is acid-etched to provide a woodgrain embossed effect. Once tooling was complete an outerleaf was created to make a set of doors", explained Mark.
Extensive development work went into the door components including centre seals, locking mechanisms and handles. Most of these components had to be designed exclusively for Rockdoor and manufactured to their exacting specifications, to ensure the product was strong but also achieved a U-Value in accordance with Document L.
The Photography
"Once we had developed the prototype we needed to photograph it. As with our composite door brochure, it was important we had a balance between studio shots and location shots. It's important to enable the customer to envisage how the doors will look on their own house, but studio shots give us the opportunity to really demonstrate where the differences lie with Rockdoor", continued Mark.
To ensure the quality of these images, Rockdoor used photographic equipment that shoots up to 30 million pixels (most normal cameras only achieve 8-10 million pixels) which allowed them to use the shots for large format POS.
The Tests
Perhaps the most important aspect for Rockdoor was to launch their French Doors with a Secured by Design as standard. "We didn't just want to scrape past their benchmarks, we wanted to obliterate them", stressed Mark, "and we achieved our goal by exceeding certain criteria by over 50%!"
To pass SBD they used an ACAS testing centre where the secure French Doors were put through their paces. This was filmed throughout and used as an internet/email campaign which has already been viewed by thousands.
Installation Guidelines
"French doors are only as good as the fitter who installs them. Our new French Doors are so secure that they require fitting in a certain way to ensure they perform as intended. We felt it was important to provide a simple ‘step by step' video of how to install Rockdoor French Doors correctly to ensure our customers get the most from the product. We wanted to highlight all of the little differences that make Rockdoor French Doors stand out from the crowd; and created a professional quality DVD installation video featuring an expert fitter and an informative, professional voiceover."
Marketing
Mark concluded, "Perhaps the most important function of our promotional campaign was to gather momentum prior to the launch; and to generate exposure within the market. This allowed us to hit the ground running come launch day. Each stage of our journey was filmed to provide a unique ‘behind the scenes' look at to what goes into launching a new product in our industry. The video has proved extremely successful; it has already been watched by thousands of trade customers and homeowners. SEO, e-mails, and press releases have also proved successful in driving unprecedented traffic to our website."
This article can be seen in Windows Active, Sept 2010
More info: http://www.rockdoor.com/french-doors.phpSecured by Design French Doors
- Posted: 25/08/2010
The strength and security of Rockdoor's new French Doors has been given the ultimate recognition.
The doors didn't just pass the standards set by Secured by Design, they surpassed them! In fact some standards were outperformed by more than 50%, demonstrating why many will regard them as the strongest French Doors on the market.
The independent tests for Secured by Design were filmed by Rockdoor, so customers and homeowners alike can see exactly what a set of French Doors has to go through in order to gain such accreditation. Thanks to a successful e-mail marketing campaign, the video - which can be viewed on Rockdoors website www.rockdoor.com/making-of-french-doors.php - has already been watched by an astonishing amount of trade customers. Rockdoor also reports that they've processed a record amount of brochure requests from homeowners as news of their new French Door innovation spreads.
The exceptional thermal performance of Rockdoor's French Doors has also been recognised. The doors have undergone rigorous testing and have passed Document L building regulations, which come into force in October 2010. The new legislation requires all doors, including French Doors, to achieve a U-value of below 1.8 W/m²K.
Mark Simm, Rockdoors Sales Director commented, "We expected our new French Doors to fly passed the Secured by Design testing standards, but we're delighted that our doors also achieved a low U-Value in accordance with the new regulations. This will be particularly beneficial to Rockdoor French Door installers, as others, who install standard and timber French Doors, may struggle to comply with this imminent legislation".
For more information visit www.rockdoor.com/french-doors or call 01254 662 999.
Its all clear now
- Posted: 06/07/2010
Rockdoors new styles are clearly proving popular with customers of Clearview Home Improvements.
As they continue to grow, Clearview has recently expanded its operation creating one of the largest Window, Door and Conservatory showrooms in the UK. Their new 7,000 sq ft premises in Warrington features several Rockdoor designs, displayed in purpose-built settings, which truly demonstrate to homeowners how Rockdoor can enhance their home and dramatically improve their security. Of the five recent additions to the Rockdoor range, the stylish ‘Newark & Portland' are among those featured in the new showroom setting.
As sales of Rockdoors increase, the company believes that homeowners are genuinely seeking products and brands they can put their faith in, to provide performance, style and security.
Rockdoor quality can be seen and experienced. "Very often, simply letting customers open and shut a Rockdoor closes the sale for us!", commented Chris Mitchell, Clearview's Director of Sales. "Therefore being able to not only view the door but to open and shut it, feel the weight and experience the quality at first hand had to be one of our main considerations when creating the new door display at our Warrington showroom. In fact, the success we have enjoyed there has encouraged us to revamp our Leyland showroom as well."
Mark Simm, Rockdoor's Sales Director commented , "Clearview's expansion provided a great opportunity for us to promote and display the new breed of composite doors that's raising the bar in the industry. The Newark and Portland, (both pictured), are proving particularly popular. They look and feel great; they're aesthetically pleasing and offer unrivalled security. They are totally unique to Rockdoor and homeowners genuinely seem to love them!". He concluded, "We're delighted to have been chosen by such a forward-thinking company as Clearview"
To view 360˚ images of the Portland and Newark please visit http://www.rockdoor.com/360.php
Rockdoor French Doors
- Posted: 28/06/2010
Rockdoor, the UK's leading PVC-U composite door and sister company of GAP, is gearing up for the launch of upvc French Doors in September, following successful internally testing. Rockdoor French Doors will now head for independent external testing to ensure all the accreditations are in place before the launch date.
The Rockdoor name is synonymous with quality throughout the UK for manufacturing high performance front doors, back doors, double doors and stable doors since 1996. French doors are the next step for the company in order to further enhance a market leading reputation
Having made tens of thousands of homeowners safe and secure, we felt the time was right to raise the bar and extend the skills, innovation and knowledge we have gained from manufacturing traditional doors, into making the best French Doors available.
Many years have been invested into research and development for French Doors to ensure we were entirely confident in our product. You can rest assured the founding principles that have made Rockdoor so successful in residential doors are present in French Doors.
A clear success for GAP
- Posted: 08/06/2010
Following impressive results, leading Home Improvement Stockist GAP plans to strengthen its conservatory division throughout 2010 and beyond. Within such a short space of time GAP has grown significantly to become one of Ultraframe's largest trade customers in the UK, successfully serving customers across their 15 depot network stretching from Hemel Hempstead to Fife.
When launching conservatory roofs in March 2009, GAP assembled a dedicated conservatory team offering extensive industry knowledge, technical experience and excellent customer service as standard. Ordering roofs from GAP is quick and easy, all quotes and orders are priced or processed the same day, allowing customers to provide a quick turnaround to the home-owner.
As the conservatory market looks to grow once again, GAP will be at the forefront of the market with new styles and new products, together with an increased number of GAP depots across the country to improve service.
"With over 80 trucks in our fleet we are able to provide a fantastic distribution service to our customers who install conservatory roofs", comments Simon Bird, GAP's Joint MD. "It makes sense for us to offer conservatory roofs in our portfolio as we make hundreds of drops per week to our customers delivering Rockdoors, Cosmopolitan Door Panels, Homeline Roofline and many other products".
Iain Thompson, Ultraframe's MD adds, "With a strong brand, committed staff and assertive expansion plans for the coming years Ultraframe is delighted to work with GAP."
Leekes go Green with Homesmart
- Posted: 20/05/2010
Homesmart, the renewable energy brand of GAP, is delighted to be working in partnership with one of the UKs largest department stores Leekes, who operate 14 stores across the country. Established in 1987 by James Henry Leeke, the company has become a very successful home improvement retailer, selling everything from Conservatories and Bathrooms to Textiles and Gardening Equipment.
Leekes have added solar hot water to their product offering by installing in-store demonstrators to each of their stores with the help of Homesmart. Points of sale, brochures, samples, promotional leaflets and sales training were all supplied to Leekes to help them launch the new range to their extensive customer base.
The Homesmart solar hot water system is a hassle-free kit that combines the latest technology with simple installation methods. It incorporates solar collectors, a heat transfer system and a hot water cylinder.
"Display models have now gone into all our stores and concessions, and with the support of Homesmart are excited about the fantastic opportunities that have been opened to the Leekes network" comments Gareth Short, Leekes Divisional Manager.
"As the renewable energy market for solar panels gathers momentum, we are extremely delighted to be working in partnership with such a respected company as Leekes" comments Charles Greensmith. "Solar energy represents a massive opportunity for window, door and conservatory companies, as the majority of skills required are already in place to help them enter the market"
The Vault from Rockdoor
- Posted: 19/05/2010
Ask yourself the question.....How often do you think home-owners use the back door key to lock their property from the outside? If you think the answer is never, or very rarely, then please read on.
Rockdoor believes the answer is hardly ever, which has led to the launch of the ‘Vault' designed as a simple yet stylish secure backdoor which is practically impossible to break-in.
The main difference between the Vault and standard Rockdoors is that it has no keyhole on the outside of the door. By taking away the keyhole from the outside, you are taking away the most common point of attack for any burglar. By having no keyhole for the burglar to pick, bump, snap or drill makes their job virtually impossible. They will probably give up straight away! Home-owners are able to lock the door from the inside using a thumb-turn lock. The Vault is ‘Secured by Design' as standard and features a 6 pin locking cylinder and laminated glass for the ultimate protection.
"With more and more home-owners now asking for a Rockdoor by name, we're delighted to be able to offer them the ultimate in security. Rockdoor composite doors are generally 35% stronger than its nearest GRP rival, but we wanted to go one step further and offer home-owners even more peace of mind, just incase they have been victims of break-ins in the past and feel particularly vulnerable" comments Mark Simm, Rockdoors Sales Director.
For more information on the Vault, please visit www.rockdoor.com/vault-door.php
1000 Installs for Fascias 4 Trade
- Posted: 17/05/2010
Leading environmentally friendly roofline manufacturer Homeline has just supplied Fascias 4 Trade with their 1,000th installation.
Fascias 4 Trade which was set up over 2 years ago specializes in offering window and door companies a dedicated roofline installation team. Many companies that don't have qualified roofline fitters, or the equipment needed to work along the roofline, can sub-contract the installation part of the job to Fascias 4 Trade. They operate from unsigned vans so when they arrive at site homeowners are not aware that the work has been sub-contracted out. The company also passes on any leads it gets from a particular project back to the company it is working for.
With several established fitting teams the company has carved out an enviable reputation by employing excellent installers, offering a professional service, and installing top quality Homeline Fascias, Soffits and Gutters.
"Using Homeline was a clear choice for Fascias 4 Trade, not just because of product quality and environmental credentials with it being Lead and Tin free, but because of the distribution infrastructure offered by GAP. As we work across a huge territory, we are able to get specific site drops from GAP, or pop into any of their local trade counters. The nature of our job requires that we attend site and get the job done with ‘no call backs'. So having a supplier like GAP and Homeline means we get the products we need, when we need them, in order to complete the job there and then". Commented John Horrocks from Fascias 4 Trade.
"It's great to see Fascias 4 Trade achieving this milestone in such a short length of time", comments Paul Jayne, Homeline's MD, "We're delighted they chose Homeline, and we look forward to continuing our successful relationship in the coming years.
Rockdoor New Styles
- Posted: 09/04/2010
Rockdoor, the UK's leading PVC-U composite door manufacturer has released 4 new doors styles to the market, to help further drive the booming composite door sector.
The new styles have been designed to provide the market with fresh innovative ideas, which will captivate the composite door market. The Newark (pictured) is a modern take on a traditional classic, whilst another new design - the Portland offers the largest piece of glass in the Rockdoor range designed to let generous amounts of light into the home.
Being able to turn ideas around quickly, from the drawing board to the finished product, has enabled Rockdoor to take the initiative and put further light between themselves and the glut of GRP door manufacturers who have virtually identical product offerings as one another.
The new styles can be viewed in Rockdoors new brochure which was recently released, or online at http://www.rockdoor.com/brochures/.
"Many in the industry already associate Rockdoor with quality, style and unrivalled build quality, and these new designs will further add to this reputation" comments Sales Director, Mark Simm. "With 4 new designs already released this year, we have almost finalised our tooling for the next generation of Rockdoors which we'll be releasing shortly. Stay tuned!"
Rockdoor New Brochure
- Posted: 08/04/2010
Rockdoor, the UK's leading PVC-U composite door supplier and sister company of GAP, is pleased to announce the launch of a new brochure designed to help installers capitalise on potential new business opportunities as we exit the recession.
Whilst the recession has hit many in the industry hard, especially with the decline of window and conservatory sales, Rockdoor has experienced impressive growth over the difficult period, as many homeowners look towards strong brands which they can trust and offer value for money.
The brochure has been released to coincide with 4 stunning new designs from Rockdoor which include the Portland, Newark, Montana and Georgia. Also featured is as a new innovative concept created exclusively by Rockdoor, for an ultra secure back door called ‘The Vault'.
Sales Director, Mark Simm comments: "We have been looking forward to releasing this brochure, as it further reinforces our belief that Rockdoor offers the only genuine alternative in composite doors. No where else will installers find a composite door that offers homeowners so much in terms of style and security. We are finding many homeowners are now asking for Rockdoor ‘by name' which is great news fo
r us and our installers. Rockdoor offers a great range of colours, styles and glass options which is underpinned by a standard of build quality that's unsurpassed in its class."
Thieves not doing their homework
- Posted: 19/03/2010
Every cloud has a silver lining as they say, and this was exactly the case recently for GAP, the UK's leading Home Improvement Stockist. It recently became the victim of eager thieves, when its most recent depot in Wigan was broken into in the dead of the night.
Thieves gained access to GAP's new warehouse via a skylight in the roof of the offices in the depot. As all the internal office Firedoors were locked, the thieves had no option but to smash every door off its hinges to clear their path to the trade counter in search of expensive power tools that were on display.
They must have thought they were in for an easy night having knocked down 3 doors already, but they didn't anticipate coming across one of the industries strongest, most secure composite doors on the market - Rockdoor, which stood between them and the trade counter. Although trying their hardest to break down the door, they failed in their attempts to force it open, meaning they had no option but to abandon their attempt and give in to the strength of Rockdoor.
Simon Bird, GAP's Joint MD comments "Whilst Im obviously disappointed at the break-in, there is a side of me that is extremely proud that one of our products was put to the ultimate test in stopping thieves in their tracks. The thieves leaving empty handed is testament to strength and security that are the foundations of a Rockdoor. The thieves obviously didn't do their homework!"
New Fleet for Homeline
- Posted: 15/02/2010
Homeline Building Products, the environmentally friendly roofline manufacturer and sister company of GAP, has recently invested in a brand new fleet to service its customers across the UK & Ireland.
4 new articulated lorries have been purchased by the company to add to the existing fleet, each specially designed to accommodate larger loads to maximise fuel consumption and lower carbon footprints. The new curtain sided vehicles, which have been specially adapted to carry 16 stillage rather than 12, will enable Homeline to improve the effectiveness and efficiency of deliveries from its South Wales manufacturing facility.
Over 2500 new stillages have also been manufactured in the last few months ready for the arrival of the new vehicles. The new green stillages have been designed to be easily manoeuvrable for quick and efficient turnarounds, whilst also being easy to stack once empty.
The new fleet is also sure to catch the eye of passing motorists as it carries an image of a stunning ‘wood effect' roofline with Heat Shield technology as standard.
The purchase of the new fleet further reinforces Homeline's commitment to invest in the industry, and is one of many exciting developments recently announced.
"We are starting to see a turnaround in the market place, especially since our switch to ‘environmentally friendly' calcium zinc production methods which is fast becoming the norm," explains Paul Jayne, Homeline's MD, "Our customer are also telling us they are seeing an improvement, so having the new fleet ready to enter service has come at the right time for us, and indeed our customers."
Rockdoor, The Cream of the Crop
- Posted: 21/01/2010
Rockdoor, the UK's leading PVC-U composite door supplier and sister company of GAP, is pleased to announce the launch of a new Cream coloured door, the first in the industry to have a matching outerframe.
The new colour has been launched following a surge in demand from customers wishing to provide a high security Rockdoor in conjunction with widely available Cream windows that have proved very popular.
Home-owners are becoming increasingly aware of the availability of Cream windows & roofline, and Rockdoor is delighted to be the first composite door supplier to provide its customer a product that matches Cream windows perfectly, both outerframe and door leaf. Being a fully engineered PVC-U composite door provides Rockdoor customers the unique advantage of offering home-owners matching woodgrain's which is a huge advantage in the market place.
Available in a choice of 12 different moulding styles and a multitude of glass designs, Rockdoors new Cream is available with a matching Cream outerframe, but also firm old favourites Rosewood, Light Oak and Black which can provide discerning home-owners the option of stamping a touch of individuality on their property.
Rockdoor's new Cream colour is also protected by its revolutionary Heat Shield technology, which prevents coloured and woodgrain doors from warping, bending or cracking.
Mark Simm, Rockdoor's Sales Director comments, "We are delighted to offer Cream coloured Rockdoors as part of our comprehensive Kitemark approved product range. For our customers, this new colour will be an additional asset when selling Rockdoors, as they are now able to offer home-owners a solution to match their Cream windows, as well as setting them apart from their competitors."
Homeline successfully switches to calcuim zinc
- Posted: 02/12/2009
Homeline Building Products is pleased to announce a very successful switch to Calcium Zinc in its production methods. All harmful heavy metals such as lead and tin, which are still commonly used, have been effectively removed from the manufacturing process 5 years before it becomes mandatory.
To help with the switch a £1 million investment has been made in a state-of-the-art mixing plant for Homeline's manufacturing facilities in South Wales. Incorporated into the new facility is a wide range of high-tech mixing and compounding equipment which will meet the company's future needs as an environmentally responsible manufacturer. To ensure there was a smooth transition the company recruited a Polymer Chemist as well as a Specialist Transfer team, to implement the changes as quickly as possible without any detrimental effect on product quality.
Taking its environmental responsibility very seriously, the company wanted to ensure that the entire range conformed to the Vinyl 2010 legislation ahead of time to give customers clear advantages when selling to the consumer. This now places Homeline and its customers in a strong ‘green' position with end users as they head into the next decade. The range is of course BBA approved.
Paul Jayne, Managing Director, Homeline comments, "If an installer is selling roofline products that are Calcium Zinc, skin and core, a homeowner is far more likely to buy from them. From a business point of view, we know that our customers will be in a strong position as this now gives them a great sales tool when dealing with environmentally conscious homeowners. "
When others are failing to meet the demands of the consumer, Homeline is at the forefront of the industry providing the market with the right solutions time after time.
GAP Strengthens with new Wigan Depot
- Posted: 20/11/2009
The UK's leading home improvement stockist GAP has opened a new depot in Wigan due to an increase in demand for products and services in and around the Northwest area. This latest expansion takes GAP's depot network to 14 which will be an added advantage for customers in the region and will further strengthen GAP's position.
The Wigan depot is now the largest roofline stockist in the area carrying the BBA approved Calcium Zinc range of Homeline Building Products. Other popular ranges also available from the depot include Flat Roofs, Conservatory Roofs, Solar Panels, Roof Windows, Underground Drainage as well as Internal Cladding.
Previously customers from the area had to travel to either Bolton or Liverpool to collect small but essential products from the trade counters for projects. It was felt that an additional depot would help improve services for those with tight schedules where they could gain from the fast and efficient services and huge stock levels offered as part of the GAP experience.
The substantial 6,000 sq ft warehouse conveniently located near Wigan Pier incorporates a huge fitter friendly trade counter stocking all the necessary tools, fixings, silicones and other relevant equipment which can simply be collected direct from source without fear of long waits or low stocks.
Simon Bird, Joint Managing Director comments, "Opening a depot in Wigan is already proving very popular as it is in a great central location which is perfect for installers within the area. We are thrilled that the expansion will allow local customers to gain from the unbeatable service for which GAP is recognized, without having to travel great distances."
GAP Glass
- Posted: 09/10/2009
After receiving such a positive response to the last letter I wrote regarding glass prices, I thought I would follow it up with a reply to reinforce my position, and answer any scepticism head on.
I don't often write letters to the press, but this is an issue that I'm passionate about and is an issue I feel is important for our industry, as customers are looking for choice, not stipulations. For too long we have tolerated crippling glass prices that surely cannot be justified. Unless we act now, we are in danger of putting many well run companies at risk, in order to satisfy the balance sheets of multinational corporations.
In respect of Patterned Glass, it seems clear from the reaction I've received personally, that people want alternatives to help them survive, here and now!
We'd all love to buy British when possible, of course we would, but is it fair to still buy from them whilst being held over a barrel? Surely not.
We can also speculate about future trading conditions, but here and now, the products we can supply to glass companies around the UK & Ireland will help them save thousands of pounds per year.
I believe with GAP Glass we have created a realistic choice - an option - that will help our customers make sensible decisions regarding their business. Decisions that will not only help them survive but could also help them to prosper!
Sincerely,
Charles Greensmith
GAP Glass makes a stand
- Posted: 25/09/2009
Future success for glass companies will depend on flexibility, price and an ability to evaluate the entire glass chain if they are to retain customers. It is evident that the recent price increases from major manufacturers have caused ‘uproar' in the industry, and whilst in certain situations rises are inevitable, at GAP we believe they also have to be justifiable. We do not consider that the best interests of a company lie in putting themselves above the customer. When we look at the world of nature the dominance of a ‘pack leader' is always open to challenge and this is equally the case in the business world. That time has come and positive action is required to protect our industry!
Damaging our Industry
For years the major glass producers have exploited their dominance in the market, forcing through unsustainable and what many consider to be unjustified glass price increases. These price increases have a damaging effect on us all and Pilkington's along with other major glass suppliers have already paid heavily for this themselves.
Having previously been levied with one of the largest EU fines in glass industry history for manipulating the market, it would seem that it is proving to be a hard lesson to learn. In the last few months alone prices have soared, with an increase being introduced in both June and September from some of the major players. How long will this carry on, and how long will we tolerate it?
At GAP we believe that in a time of continuing change and market turbulence it is imperative to examine closely price fluctuations and evaluate how things can be improved, not damage the industry further.
Making a Stand
It is time to make a stand and fight to get the industry back on its feet, by helping customers not punishing them. At times like these everyone has to roll with the punches not dish more out - everyone has been hit by one of the worst recessions in decades. Everyone's bottom line has been hit, and hit hard, but at GAP we believe in protecting both our business and our customers as we all try to steer forward in these challenging times. Pilkington's product quality has not been called into question here, however the company's pricing policy is damaging all of us.
Other industries have suffered similar criticism but they learned their lesson. Energy companies had previously been accused of profiteering by failing to pass on steep falls in wholesale gas prices to consumers. However with the cost of electricity and gas now coming down it is clear that Britain's energy companies have seen sense and are beginning to budge. Why then should our industry continue to suffer? Something needs to be done!
Enough is Enough!
As manufacturers, GAP together with sister company Rockdoor, produce thousands of sealed units for our panel and composite doors each and every month to customers across the UK and Ireland.
Just over 2 years ago we reached a pivotal moment in our group's history after being presented with an energy surcharge increase. This meant we had two options to consider - we could either pass the increase onto our customers or we could look for a different solution. We reached a major decision that would enable us not to pass on an increase to our customers.
After much research and deliberation we found an alternative source. Our alternative source took us to the Far-East, to one of the largest producers of patterned glass in the world. We had seen patterned glass from the Far-East before and were never quite satisfied that the quality was the same, - until now. Now, we want to ensure that everyone can reap the maximum benefit from our decision and find a way to navigate forward through a changing tide.
Grabbing the initiative
Whilst integrity and risk were high factors to consider in our decision process, we believe that through thorough research and rigorous quality control we have found a viable solution for Patterned Glass supplies.
Following several visits back to the Far-East and substantial investments in glass rollers, we now have exclusive distribution rights to import this high quality Patterned Glass to the UK and now feel our glass is better than what's currently available on the market. GAP Glass is a quality, feasible alternative for those not wishing to continue being stung.
Join Us
We would be happy for other glass users in the industry to benefit from this and to vote with their feet, as the cost savings could run into thousands of pounds per year. GAP now has the stock, the specialised delivery fleet and service to help you switch today.
GAP launches new Home Smart Solar Hot Water system
- Posted: 11/08/2009
With renewable energy becoming increasingly important to many homeowners, GAP has developed a renewable energy brand called ‘Homesmart', which is providing a reliable solar hot water system that comes with a 10 year guarantee and 30 year life expectancy.
The Homesmart solar hot water system is a hassle-free kit that combines the latest in technology with simple installation methods. It incorporates solar collectors, a heat transfer system and a hot water cylinder.
A striking new 16 page, home-owner brochure has been produced to show the ‘green' benefits of this new system in a cost conscious market. Also provided is a range of quote presenters, survey sheets, POS and a handy compass to check the orientation of a home-owners roof.
As Solar Thermal Energy is now one of the fastest growing markets in the UK, GAP has taken the initiative once again by developing the easy-to-install Homesmart system as a viable renewable energy solution. It will help customers broaden their own product range by demonstrating to consumers how to beat rising energy costs and reduce hot water bills. Most installer already have the skills to carry out these types of installations with roofers and heat engineers commonly being on the books.
With over 90% of properties in the UK being suitable for Solar Hot Water Systems, GAP considers Homesmart will revolutionise the solar power market and give installers a leading edge in today's market. As planning permission regulations for solar panels were relaxed in 2008 most UK homeowners can now benefit from Solar Energy though many are still unaware of this fact.
Charles Greensmith comments, "This is an opportunity not to be missed by our industry, unless we take the bull by the horns and establish ourselves as solar specialist other industries will steal the march and prosper.
For a copy of the new Homesmart solar hot water brochure please call 01254 682 888 or visit http://www.homesmart.uk.com/
Homeline Launches New Brochure
- Posted: 05/06/2009
Homeline Building Products, one of the UK's largest extruders, has now launched a striking new range of marketing material, to highlight the key benefits of their Roofline & Cladding range. The eye-catching literature has been specifically designed with the home-owner in mind, allowing installers to use as an effective marketing tool when selling in the home.
The new literature features the comprehensive collection of roofline products available; including the largest range of ‘natural wood effect' rooflines ever seen in the industry. Using stylish photography, the new brochure clearly illustrates to home-owners the advantages of choosing Homeline, and features information on the revolutionary Heat Shield technology which prevents dark colours from warping, bending, twisting and cracking. The main objective when developing the literature was to provide installers with a stylish marketing tool that will impress and inspire home-owners, whilst highlighting the features that differentiate Homeline from other manufacturers on the market.
Another industry first for Homeline sees the launch of a robust easy to use ‘online guarantee system' where by home-owners need a ‘unique reference number' which will be provided by the installer, in order to download an online guarantee. This simple 5 step process adds credibility to the installer's sales pitch knowing that the manufacturer actively monitors the guarantee policy. The guarantee scheme also provided a £50 discount voucher for Rockdoor, the UK's leading composite door, for customers who download a guarantee.
These exciting developments have been introduced hot on the heels of very positive results for Homeline which has recently attained BBA, BSI and Kitemark accreditation whilst also breaking the £1 million barrier in its first month of trading. These achievements are the first of many positive moves that will be introduced to the market, demonstrating the company's progressive approach to further invigorating the market for customers.
A staggering 14 more colours added to the Homeline Range
- Posted: 04/06/2009
Homeline, as one of the largest manufacturers of maintenance-free building products in the UK, has now added a huge variety of stunning ‘natural wood effect finishes' to their range. In order to provide customers with the widest choice of roofline products, Homeline is now offering 14 new foiled options on a 10 working day lead time , which provide home-owners the most realistic looking alternative to timber to date, but with all the performance benefits you'd expect from PVC-U.
In another industry first, all Homeline foiled products will be protected by the unique ‘Heat Shield Technology', which has already proved 100% successful for PVC-U door panels and composite doors. This technology is now being applied to roofline and cladding for the first time, to ensure woodgrain products act no differently to white, thus eliminating the warping and bending commonly associated with these products.
As well as standard white, black, light oak, rosewood and mahogany finishes the new colours in the exclusive range include English Oak, Mountain Ash, Red Walnut and Silver Birch. Additionally, Homeline is pleased to offer Cream, White Woodgrain, and Grey to match many window and conservatory profiles. The new colour options offer a combination of benefits to installers including, choice, aesthetics, strength, durability and simple installation. Furthermore, all products in the range are 100% recyclable.
Homeline believes that customers will gain a competitive edge by being able to offer homeowners such a broad and varied choice. The new colours have been incorporated into a new full colour, consumer marketing brochure which can be requested at www.homeline.uk.com.
Homeline Recognised by the BBA
- Posted: 14/05/2009
Homeline Building Products has been accredited by the BBA for its comprehensive quality range of roofline products. Manufactured from its 120,000 sq ft manufacturing facility in South Wales, Homeline supplies stockists throughout the UK and Ireland, with an extensive range of PVC-U building products to both domestic and commercial customers.
Achieving the accreditation in such a short space of time is testament to Homeline's ethos of being proactive in helping to move the industry forward. Accreditation by the BBA is the first step in many initiatives which are planned for 2009. Further announcements will be made shortly regarding a stunning new marketing package, a complete new range of colour options, and a robust online guarantee registration for home-owners.
Homeline Building Products Managing Director, Paul Jayne comments "Recognition by the BBA is important for us, and indeed our customers, as it demonstrates the high quality of the product range we offer, whilst further adding credibility to our brand in the market place.
GAP sees record levels in Hemel Hempstead
- Posted: 27/04/2009
Since the opening of GAP's warehouse in Hemel Hempstead in February, it has become the fastest growing depot in the home improvement stockist history. Despite difficult economic conditions Hemel Hempstead is performing above all expectations with 200 credit accounts now opened.
The Homeline, Cosmopolitan Door Panel and Rockdoor ranges have been very well received throughout the South of the country, with the delivery fleet leaving the depot full on a daily basis. Other factors fundamental to the initial success include GAP's 7 days a week opening, 8pm telephone service for next day delivery and online ordering 24/7.
Richard Cockett, GAP's Southern Business Development Manager comments, "Everyone who visits the depot comments on the efficiency and friendliness of the staff. It seems like a breath of fresh air for those who previously have had difficulty regarding stock quantities and reliable delivery. The success must also be attributed to the hard work and commitment shown by the entire team since GAP opened in Hemel Hempstead."
Richard Cockett believes that there was a huge void in the market for a reliable stockist with such a diverse range of products available, with stock levels to match. The GAP business model is proving popular with many customers who can see clear differences already. Customers have been used to small stockist with even smaller trade counters, with GAP it's completely the opposite.
GAP customer Carlos Camino of Grovewood Home Improvement comments, "we have been astonished by the huge range of products available from GAP which has enabled us to diversify and bring new products on board, especially in tough times. Since GAP came to town I have added Solar Panels, Firestone EPDM Flat Roofs to my product portfolio, not to mention Rockdoors!
GAP appoints new Commercial Sales Manager
- Posted: 27/04/2009
Leading home improvement stockist GAP is set to further establish its commercial position with the appointment of a new Commercial Sales Manager for Scotland. Craig Bilboe joins the company at a time of expansion, to head up the sales team for GAP's Homeline range of roofline products.
Having substantial industry experience Craig intends to develop new avenues and opportunities in Scotland, within the social and new build housing sector with both specifiers and contractors. Previously Craig worked in a managerial capacity with Kestrel where he was involved with the commercial side of the business. His diverse knowledge of the industry as a whole, ensures he will be able to assist and advise contractors, architects and specifiers alike to further establish the range.
His appointment emphasises GAP's commitment to provide only the best in terms of products and services. Based at the Dunfermline depot, already Craig has made considerable headway in lead generation with local authorities and larger house builders.
Homeline is synonymous with reliability and quality, factors that have been instrumental in the brands steady growth. Craig's appointment will further substantiate the corporate position and reinforce the company's identity as a market leader.
On his new appointment, Craig Bilboe comments, "GAP has a reputation for excellence which is founded on strong business ethics, quality products and always putting the customer first. It is an exciting time for the BBA approved Homeline range and I believe there is great scope for development in this new role."
Homeline enjoys successful start
- Posted: 03/03/2009
Sales at Homeline Building Products have enjoyed a fantastic start following GAP's recent acquisition of roofline manufacturer Everwhite's assets, and from a standing start in February it has already broken the £1 million barrier.
Homeline is the UK's most comprehensive range of roofline products including fascias, soffits, bargeboards, window trims, architraves and cills. In its first month of trading alone, Homeline Building Products has dramatically increased production from its South Wales facility to keep up with demand. It also made several modifications and improvements to the plant, resulting in significant efficiency savings, and a decrease in waste by up to 80%.
Homeline has continued to supply existing customers across the UK and Ireland, and is gaining new customers through GAP's network of 12 depots. Homeline has also already started a programme of investment in manufacturing facilities, which works 24 hours a day, seven days a week, and new tooling is being introduced to keep ahead of demand.
Simon Bird, Joint Managing Director of GAP says, since this acquisition we have begun the process of positioning the already popular Homeline brand, into the most innovative, passionate, forward thinking, and customer friendly cellular extruder in the county. We've had a great start, which is testament to the hard work and dedication of all those involved at Homeline Building Products, especially in the tough times we are all in. Existing customers remain committed and new customers are signing up daily".
GAP buys assets of roofline manufacturer Everwhite Ltd
- Posted: 16/02/2009
GAP, the UK's leading home improvement stockist, has bought the assets of roofline manufacturer Everwhite Ltd from the Administrators. The move will enable GAP to manufacture Homeline, the UK's most comprehensive range of roofline products and continue to supply all of Everwhite's customers across the UK and Ireland. The roofline manufacturer will become Homeline Building Products and sends a clear signal of GAP's commitment to the roofline industry. It will offer a full range of PVC-U products including fascias, soffits, bargeboards, window trims, architraves and cills.
Production has already re-started at the 130,000 sq ft manufacturing facilities in Aberdare. GAP has re-employed Everwhite's workforce and hopes to create additional jobs in the local community. The extra jobs will increase output and capacity of the South Wales plant in order to manufacture Homeline products as well as the existing Everwhite brand, and will take GAP's workforce to over 550 across the UK.
Commenting on the acquisition Joint Managing Director Charles Greensmith explains: "We've taken this opportunity to expand as Everwhite's product range is a perfect fit with Homeline, so we can offer existing and new customers a wide range of high quality roofline products. We're absolutely delighted to be able to secure key manufacturing jobs in the community, while also creating new ones, in what is a difficult time for many in building and construction."
The expansion into roofline manufacturing is a logical move for GAP, which has manufactured door panels since 1994. Its sister company Rockdoor is a leading composite door manufacturer. It comes at a time when GAP is introducing a range of new initiatives to help its customers grow despite the challenging economic conditions. It opened its 12th depot in Hemel Hempstead in February (further expansion is planned in the south) and its depots are now open longer on Saturday and Sunday to make it easier for customers to make best use of their time. Telephone orders can be placed until 8pm and online ordering is available 24 hours a day, seven days a week.
GAP appoints Simon Brayshaw as Group Finance Director
- Posted: 21/01/2009
Leading home improvement stockist GAP has appointed Simon Brayshaw as its Group Finance Director as part of the company's long-term strategic growth plan. Simon's proven track record makes him ideal for the job, having worked at DABS, a very successful e-commerce business, for six years. He was previously Managing Director at Jarvis Porter Plc and he also worked for Deloitte. Simon's objective is to manage and drive GAP's exciting growth and develop a business strategy for the future.
He says it's an exciting time to join the company. "GAP is a forward thinking company. Decisions are made quickly which will help boost company growth in the long term," comments Simon. "There's a highly trained and dedicated team in place throughout the business who want to achieve the same goal. By continually reinvesting, GAP is in a stronger position than most, if not all, of its competitors. This means GAP has a solid foundation for expansion, not just for its depot network but the products and services it offers too. GAP is actively seeking new market opportunities, which will allow it to supply a complete and comprehensive range of home improvement products to installers. GAP's entrepreneurial vision means it has great potential to continue to build and develop its brand over the next five years."
GAP's Joint Managing Director Charles Greensmith explains: "A strong financial structure is vital to the success of any company, especially in times of challenging market conditions. Simon brings a wealth of experience to the new role and together with his personality and motivation we are sure he will fit in well with GAP's culture. He's dynamic, enthusiastic and is a great addition to the team. We look forward to working with him in the coming years"
New handy sized GAP guide shows off 4000 products
- Posted: 06/01/2009
Leading home improvement stockist GAP has launched a new handy-sized product guide, specifically developed to showcase new products designed to help installers diversify and get them through a difficult year ahead. The 176 page A5 guide features more than 400 new products, taking GAP's portfolio to more than 4,000.
Environmentally friendly products, such as cost effective and easy to fit solar panels and rainwater harvesting, feature heavily to help customers to sell to more astute homeowners and to meet new legislation such as the Code for Sustainable Homes. Other new products include a new EPDM flat roof system from Firestone and Ultraframe's leading conservatory roof.
Marketing Manager Chris Hall comments: "The product guide offers stronger ‘on page' promotions to highlight the unique selling points so customers can see the advantages of adding new products to their ranges. Our customers are feeling first hand the weakening economy, and although difficult times lie ahead, there are still plenty of opportunities. The new products have been specially selected to improve our customers' profitability and help them stay one step ahead. Whatever installers want or need they'll find it at GAP."
GAP products can be ordered through any of its depots 7 days a week or at http://www.gap.uk.com/. Call 01254 682888 now to get your free product guide.
Tony Fitzgerald wins £20million worth of commercial contracts for GAP
- Posted: 30/10/2008
Since GAP was established in 1993 it has developed a successful commercial division. And in the nine years Commercial Sales Manager Tony Fitzgerald has been working at GAP he has secured £20 million worth of commercial contracts. Tony started working at GAP as an area sales manager. He was offered the opportunity to work on the commercial division because of the experience he had of the sector from a previous job. Based at GAP's head office in Blackburn, Tony oversees the commercial division's activities. Between the four-member team, GAP tenders for contracts across the country from the Midlands to Scotland. Due to the success of the division, GAP plans to expand its coverage over the next five years to serve the whole of the UK.
GAP's commercial customer base includes national and regional house builders, ALMOs, housing associations and local authorities. GAP has worked with some of the UK's biggest housebuilders such as Crest Nicholson, Barratt Homes, Bellway and Persimmon. It has also worked with many social housing providers and contractors ranging from Casey's and Connaught's to Community Gateway and Twin Valley Homes on refurbishment projects as they bring housing stock up to the Decent Homes Standard.
GAP's wide-ranging experience means it is able to offer its customers expert advice on the best material options for every situation. GAP's extensive range which now includes Insulation, Underground Drainage and Roof Windows is backed up by solid customer support, and it can provide environmentally friendly, sustainable and affordable solutions which comply with new building regulations and make commercial sense.
Tony says: "GAP's commercial division has grown successfully. It's because we stand out from other suppliers. We build relationships with our customers, respond quickly to enquiries and we have the technical expertise to advise on what is the best solution. We also offer on-site training when it's required and can guarantee next day delivery. GAP is a reliable company and our experience in this area helps us win commercial contracts."
For more information on GAP's commercial division call Tony Fitzgerald on 01254 682888
GAPs Saturday & Sunday opening proves a success
- Posted: 30/10/2008
Leading home improvement stockist GAP is now opening for longer hours on Saturday, and opening on Sunday for the first time to help its customers get the products they need, when they need them. The initiative, which will initially run until the end of the year, has been trialled at GAP's Manchester and Wirral depots and has proved very successful with customers.
GAP is now open until 3pm on Saturday and between 8am and 3pm on Sunday. Previously installers who work at the weekend may have had to wait until Monday morning to get products if their supplier wasn't open at the weekend. GAP's extended opening hours means installers can continue working and prepare themselves for the week ahead. GAP's culture is based on its customers, and this is just one of many recently launched initiatives designed to help its customers in difficult times.
GAP's Joint Managing Director Simon Bird says: "The first few weekends we've been open longer have been a real success. We're winning new business from installers whose usual suppliers aren't open at the weekend. And, we've had a surprising number of people coming in on Sunday. Customers have told us that being able to get what they need for the week ahead on a Sunday is better than having to wait until Monday morning. It means they can go straight to site rather than waiting at their supplier during one of the busiest times of the week. It's part of our commitment to helping customers and going the extra mile to support them, having already extended our telephone ordering service until 8pm at night Monday to Friday.
GAP nominated for Builders Merchants Awards
- Posted: 20/10/2008
Leading home improvement stockist GAP has been nominated in two categories for the Builders' Merchants Awards for Excellence 2008. GAP has been short listed for Independent Builders' Merchant of the Year (six branches or more) and Builders' Merchant Training Initiative of the Year.
The awards provide a platform for the builders' merchant industry to recognise its high achievers and reward good business practice in service and innovation.
Established 15 years ago, GAP has a network of 11 depots, with plans for expansion across the country over the next five years. It is committed to giving customers what they want, when they need it, so they can diversify and succeed in new home improvement markets, especially in tough trading conditions. In April GAP launched the first NVQ Level 2 in Special Installation of Roofline in partnership with Wigan and Leigh College. The course is run from GAP's dedicated Training Centre in Blackburn where candidates receive practical and technical training with Group Training Manager Karl Owen. In the coming months, GAP also has plans to launch an NVQ dedicated for the installation of residential doors.
GAP's Joint Managing Director Charles Greensmith comments: "We're delighted to be short-listed for such prestigious awards. We're committed to helping our customers grow and to achieve this we've put many exciting initiatives in place throughout 2008, and its something we'll continue to do in 2009 to help drive the market forward. The result is that our customer base has grown and customers are succeeding in new markets despite the difficult economic climate. We will continue to look at market trends and opportunities to keep our customers one step ahead."
The winners will be announced at a ceremony at the Royal Lancaster Hotel, London, on Friday 21 November 2008.